

The context
One identity.
Many ways to wear it.
Old Ghost is my independent record label, where I bring music, design, and merchandise together. I built its visual identity around the circular ghost mark, carrying it through artwork, print, patches, and stickers.
I’ve also brought that artwork to life on finished hoodies and tees, in both color and monochrome. These produced pieces show how I take an identity from a recognizable mark to something people can wear.
Across materials and sizes, I keep the ghost as a consistent thread while giving each piece room for its own character.


















